Major Arcana
A few of Jack’s work highlights, including Major Arcana Spirits, Genusee, Parsons, and various research projects, are below. More comprehensive case studies and bodies of work available upon request.
Genusee
Consultant
As a co-founder of Genusee, I designed the circular business model and oversaw its implementation. I directly managed funding strategy, product design, PR & marketing strategy, photo and video shoots, art direction, manufacturing systems, supply chain, hiring, and brand partnerships. Maneuvering from micro to macro throughout all parts of the business provided an opportunity to build a more holistic and ethos-driven company that valued people and environmental impact over profits.
Pedagogy
I am a co-founder of Major Arcana Spirits. Most of the work getting the bottle to the shelf is invisible: years of relationship-building with family-run distilleries in the Oaxacan highlands, learning a craft that rarely leaves the villages it comes from, and the slow, unglamorous business of moving something rare and enmeshed in red tape across borders and into a bottle to build it into something that lasts. We’re are currently in our first phase of our five year plan and the best is yet to come.
Teaching, learning, and facilitating critical conversations are instrumental parts of my practice. I have developed curriculum, consulted and built on corporate + academic partnership programs and taught as a professor in Bachelors and Graduate programs for over a decade.
I have worked with international and domestic institutions on a project basis with many reoccurring clients over the past decade. This work is centered on strategic research and crafting action plans for companies and organizations to expand beyond the status quo and prepare for what comes next.
